HelloFreshGo

Background

To unify all channels and ensure a consistent brand experience, brand design guidelines were developed, along with digital components and a customer portal for HelloFresh GO, a company that rents refrigerators stocked with meals to businesses.

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Design Guide

The styleguide for both digital and print materials was designed to be straightforward and accessible, ensuring coherence across all customer-facing materials.

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Customer Portal

Another aspect of the project was designing a brand portal where users can manage their refrigerators, place orders, troubleshoot issues, and access support. The portal was created with a focus on delivering a seamless, user-friendly interface for efficient management and interaction.

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